← Field manual

leadership · influence · teams · culture

I cannot get buy-in

Head nods in the meeting. Nothing moves after. You are selling harder.

Diagnosis

Buy-in is not agreement. It is participation. You may have a clarity problem, a trust problem, or a 'this mission is not real' problem. More slides will not fix a dead standard.

Protocol

  1. 1State the mission in one sentence a new hire could repeat.
  2. 2Show the standard you personally keep. Hypocrisy kills buy-in faster than a bad idea.
  3. 3Invite participation with a first action this week — not a vision deck.

The standard: One sentence mission. Visible personal standard. One concrete ask.

They replied, 'Let us start rebuilding.' So they began this good work.

Nehemiah 2:18