Diagnosis
You do not need a rebrand. You need an inventory and a floor. Ashes first, then timber. Anyone selling you a glow-up without repentance and systems is selling costume.
Protocol
- 1Inventory: what is still true, what is gone, what you will not carry forward.
- 2Install a 7-day floor: sleep, food, movement, one honest conversation, one block of work.
- 3Tell two people the rebuild plan so you cannot quietly quit it.
The standard: Floor first. Story second. Audience never first.
“I will repay you for the years the locusts have eaten.”
Joel 2:25